This Privacy Notice explains how UpLift (“we”, “us”, “our”) collects, uses, shares, and protects personal information in connection with our technical consulting Services for crypto/web3, DeFi risk, data/backtesting, and analytics. By interacting with us, you acknowledge this Notice.

UpLift acts as the responsible party/controller for personal information processed in relation to our website, contact forms, prospecting, client onboarding, and delivery of Services. This Notice applies to prospective clients, clients, and website users.

When you contact us, we store the following information you provide:

• Name
• Email
• Client type (e.g., Fund / Family Office / VC / DeFi Project / Trader / Other)
• Position/Role
• Country
• Reason for the request (free-text description)

We may also collect: business contact details, company name, project context, and scheduling preferences; basic technical data (IP address, device/browser, pages visited) for security and analytics; and communications metadata (timestamps, channel).

Please do not submit special-category or regulated data (e.g., health, government IDs, card numbers) unless we explicitly agree in writing and provide a secure transfer method.

We process personal information to:

• respond to inquiries and provide proposals;
• perform, administer, and improve the Services;
• set up meetings, manage projects, and communicate with you;
• build dashboards, models, and research deliverables using your inputs;
• maintain security, prevent fraud/abuse, and troubleshoot;
• meet legal, regulatory, and compliance obligations;
• (with consent) send updates or invitations to relevant research/insights.

We rely on one or more of the following: (i) your consent (e.g., marketing or optional analytics); (ii) contractual necessity to deliver Services; (iii) legitimate interests (e.g., business development, service improvement, security); and (iv) legal obligations.

To deliver technical consulting efficiently, we may use reputable third-party vendors and tools—this can include cloud services, analytics, data pipelines, and AI/LLM providers. We apply commercially reasonable safeguards and contractual commitments with such processors. We may transmit de-identified or minimally necessary snippets to these tools to generate drafts, analyses, or code. Do not send us confidential data unless necessary; where needed, we can set up stricter pathways (e.g., private instances, encryption).

We share personal information only as needed with: (a) our team members and vetted subcontractors under confidentiality; (b) service providers (hosting, email, storage, analytics, AI tooling); (c) professional advisors (legal/accounting) under duty of confidentiality; and (d) authorities where required by law. Personal information may be processed outside your country (including outside South Africa). Where applicable, we implement appropriate safeguards such as contractual data protection terms.

We retain personal information only for as long as necessary for the purposes described above, including to comply with legal, tax, and accounting requirements, resolve disputes, and enforce agreements. Generally, inquiry records are kept for a reasonable period after our last communication, and client engagement records are kept in accordance with statutory or professional guidelines.

We use commercially reasonable technical and organizational measures to protect personal information (e.g., access controls, encryption in transit where feasible, least-privilege practices). No method of transmission or storage is 100% secure; risk-appropriate controls are reviewed periodically.

Subject to applicable law (including POPIA/GDPR where applicable), you may have rights to: access, correct, update, delete, restrict or object to certain processing; and to withdraw consent at any time where processing is based on consent (this will not affect processing prior to withdrawal). We will respond within a reasonable time and may require identity verification.

You can opt out of marketing emails at any time using the unsubscribe link or by contacting us. We will still send essential service or transactional communications where necessary.

Our website may use cookies or similar technologies for essential functionality, security, and (where enabled) analytics. You can manage your browser settings to block or delete cookies; some features may not function properly without them.

Our Services are intended for business professionals and are not directed to children. We do not knowingly collect personal information from children.

Our site may link to third-party sites or services. Their privacy practices are governed by their own policies; please review them.

We may update this Privacy Notice from time to time. Material changes will take effect upon posting on our website or upon notice to you. Your continued interaction with us after changes become effective constitutes acceptance of the updated Notice.

To exercise your rights or ask questions, contact us at hello@uplift.mobi. If you believe your rights have been infringed, you may also lodge a complaint with the appropriate supervisory authority in your jurisdiction (e.g., the Information Regulator in South Africa).